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2007-12-22

Blogging builds your market share

Unless you are already famous, chances are, only your Mom and close friends are reading your blog. Mom has a lot of friends, and your friends have friends, and they let them know how interesting your blog site is, but you can’t depend on this circle of blog visitors to sustain your profit base for long. You should be using the following to build your market:

E-mail - Today, is rapidly surpassing the popularity and effectiveness of email to quickly and effectively reach your target market. In this age of speed and quick access, logging in and downloading email is simply taking longer than clicking into a blog. Long gone are the days where we email pages and pages of information. You can now, simply shoot a very short email with a link to your blog where they can find the information in its’ entirety. Also be sure to include a signature in every email you send, to anyone, with a link to your blog.

Blogging and Internet Marketing-Subscriptions - An easy way to build your blogging audience, which in turn increases your market share, is to offer readers a . As a subscriber, they can receive email notifications when you update your blog, or when you have “special” offerings for subscribers only. It is very important though, to be responsible with your subscribers email addresses. The last thing you want is a comment on your blog that you are a spammer.

Understand your readers - It’s important to be knowledgeable and constantly monitor your readers needs and wants. A simple survey, every few months will aid you in keeping your finger on the pulse of what your readers will benefit from the most. Additionally, you’ll be able to gather profile information and advertising preferences. By asking your readers to give you feedback on a post, an ad link, or a trial that you shared, it’s like interviewing your readers without the commitment and intrusion of a face-to-face interview. Your readers will also appreciate the fact that you care, and you are willing to listen to them, especially when you implement things on your blog specific to their feedback.

Join a blog network – Be active and productively participate in a that share the same industry, interest, readership base, payment mode, etc. Consumers find credibility and convenience in clicking one link to several real bloggers about a single subject. The links back from these relative blogs will improve your search engine optimization and at the same time, help build even stronger credibility for you with your blogging audience.

Use RSS Feeds - RSS feeds are the fastest growing technology on the Internet today. As such, having to your blog is definitely another means of generating awareness for your readership base. Having a variety of feeds can add interest to your blog site and offer your readers the ability to zero in on the exact information that is of most interest to them.

Give your business a boost by effectively using blogging as an Internet marketing tool.

Put your blog readers needs first, build a strong, credible base and become the authority in your niche and the profits will naturally follow.

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