how to add meta tag to your blog spot blog

In fact adding meta tag or meta keyword to your website /blog is important for search engine as we can named optimize your blog for search engine or in popular name seo ( search engine optimization) seo is not a tool or programs it is a policy in how to do this.
‘meta tags’ are information inserted into the ‘head’ area of your web page. The information that you insert within the ‘meta tags’ are not seen by those viewing your site in a browser, but rather, for search engine crawlers. For example, meta tags can communicate to browsers on what character set to use

& this meta tag will probably increase your traffic if it is well written

Then the question is how to add it to my blog

another question after adding meta tag code which keyword i should use & how to select it ?

another question is how to test my work because i am afraid of different results ?

For blog spot

in blog spot you will insert a code manually after you login to your account head to layout then to edit html mark the small box then you should focus carefully with me.

look for first character(< head >)in the first few lines

Then after it you will add 2 code

(< meta name="”description”" content="”description" of="" page="" goes="" >)
(< meta name="”keywords”" content="”keywords" go="" >)

Then save your setting you didn’t done yet but to be sure you didn’t made a mistake in putting your code.

Then after saving successfully you back & type your description & your keywords, try not more than 8 keywords. The area in black( what you will edit) if you look at code check this web site for more details http://www.davesite.com/webstation/html/chap15.shtml

After you type then you already do something.

Second after adding meta tag code which keyword i should use & how to select it ?

Simply use Google ad word tool for free make the tool check your website there is an option to let ad word check your whole blog &give you allot of idea to advertise with you have the option to apply for advertising or you take the keywords ideas from it then use those keywords for free .

Finally how to test my work because i am afraid of different results ?

There are allot of sites can give you that test for free just search for meta tag analysis for example this http://www.seocentro.com/tools/search-engines/metatag-analyzer.html

this is final tuning testing how are your keywords , description match your blog for keywords you must above 85% & for description you must be above 90% that if you want a better performance if you found your results too low change the keywords it must match your content

Tips To Increase Conversion Rates

i found this in dtm forum
Site owners spend so much time and money on search engine optimization that they often leave conversion optimization to chance. They’re happy with a 1% - 2% conversion rate, the typical rate for smaller sites. Converting visitors to buyers is part science, part art. No one formula fits all sites but here are 25 tips that will boost conversion rates on most commercial sites.

1. Keep it simple. The simpler it is for visitors to complete a purchase the more purchases (and fewer shopping cart abandonments) you’ll see. Make it simple to find the product and go through the checkout process.

2. Provide complete contact information including a telephone number. Buyers want to know you’re real and they want to know how to reach you in case of a problem.

3. Provide encouragement throughout the checkout process. The best way to do this is to let buyers know what stage of checkout they’ve reached, and to provide them with highlighted signage to let them know what to do next.

4. Use product pictures in shopping carts. This reminds visitors what’s in their carts. It also reinforces, in the visitor’s mind, the reason(s) for the purchase.

5. Link back to the product page. After an item has been placed in the shopping cart, the visitor should be able to click on the item and be directed back to the product page in a new window for example. This makes buying comparisons easier and ensures the visitor has the right item for his/her needs without leaving the shopping cart.

6. Don’t keep shipping costs a secret. Nothing kills a conversion faster than a $19.95 shipping and handling charge on a $10 item. Provide shipping cost information on the first page of the checkout.

7. Is it backordered? The visitor finally reaches the end of the checkout only to discover that the item isn’t in stock. Do you think they’ll come back when the item comes in? They won’t.

8. Provide complete product information including sizes, colors, styles and other product descriptors. This will cut down on product returns because buyers will know what they’re actually purchasing. Avoid hyping products for the same reason.

9. Keep terms of service (TOS) simple and unambiguous. What’s your guarantee? What’s your return policy? Eliminate the boilerplate and give them the facts.

10. Provide a menu of payment gateways. Not all buyers want to pay by credit card. Some don’t even have a credit card. Buyers should be given the option to pay by debit card, personal check (snail mail), PayPal and other similar services, bank transfer and, if the want to stop by to pick it up, you’ll even take cash.

11. Never blame the buyer. When a potential buyer clicks on the wrong link, or forgets to enter all data fields, put up a message explaining the problem and how to fix it. The customer is always right and it’s always your fault. Period.

12. Offer gift cards. Some buyers just don’t know what to buy as a gift. A gift card solves the problem.

13. Use real testimonials. If you’re doing it right, you’ve gotten good feedback from some buyers. Ask permission to use their testimonials. Don’t use fake testimonials signed by Diane E., California. It’s an obvious fake testimonial.

14. Provide a customer service line. Outsource it if it isn’t part of the budget but buyers want to know there’s help in setting it up, whatever “it” is.

15. Avoid distracting links. If your home page is crammed with PPC ads and links to other sites, it’s distracting and you’ll see a lot more bounces (visitors who never get past the home page).

16. Offer incentives. Free shipping encourages buyers. So do upgrades, i.e. “Spend at least $50 and receive 10% off your entire purchase.” Some buyers will do the math and figure out they’re getting something for half price.

17. Welcome repeat visitors by name. Your customer data base is filled with solid gold information including names, purchase amounts, items purchased and so on. First, welcome a return buyer by name. Then, offer suggestions for purchase based on individual buying histories. (See Amazon.com for examples of using data base information to boost conversion ratios.)

18. Provide a currency converter. Not all buyers will be using your country’s currency. Make it easy to convert from euros to drachmas to dollars.

19. Offer a free newsletter. Your regular buyers will appreciate it when they’re notified ahead of time of upcoming specials, new product launches and other site related information.

20. Add a forum. This is a great way for buyers to share information, make recommendations and complain. It’s also a great way for you to handle complaints quickly, with the resolution posted right there on the complaint thread.

21. Provide informational content on your site. This establishes your credentials and credibility as an authority, whether you’re selling kayaks or bake ware.

22. Learn from your competitors. Visit the sites of more-established competitors to see what they’re doing to convert. How is the homepage designed? Navigation? Checkout? You can’t copyright an idea so you might as well “borrow” from the best.

23. Improve site stickiness. In other words, give buyers a reason to return. Some suggestions? The Sale of the Day, Tip of the Day, Your Horoscope, This Day in History, etc. This keeps your site green and visitors returning.

24. Let buyers post product reviews. Nothing sells better than a positive review from another buyer. Of course, the converse is true, too. Nothing will kill a sale faster than a bad review. And if a product receives lots of bad reviews, drop it from your product line.

25. Target your site’s skin to your demographic. If you’re selling collectible knives, your site should have a certain “look” and that look doesn’t include pastels and prissy type. Big, bold and manly – that’s the way to go. On the other hand, if you’re selling needlepoint patterns, a nice pastel background with little flowers works perfectly.

Search engine optimization is designed to attract search engine spiders. It’s also intended to ensure that your site is accurately and completely optimized. But, once traffic arrives on site, conversion optimization takes over.

Keep it simple. Keep it easy. Keep it honest. Not only will you see a boost in conversion ratio, you’ll also see a nice pop in return buyers. And they’re the best buyers any web site owner could ask for.

Author:
Dave Davies

how to avoid the top SEO Mistakes

u can see many Companies providing SEO services. Some SEO guys use purely ethical SEO techniques, while others use unethical SEO. Even the person who hired the SEO guy do not know about this. When his site get punished that time he came to know.
So the conclusion is, if you want to hire SEO, choose a reputable SEO consultant, one who will keep in regular contact with progess reports and updates.

.Use of black-hat techniques :
Same as i mentions above, techniques such as doorway pages, stuffing keywords, hidden text etc are the examples of black-hat tech. So if you want long term success, avoid such techniques.

Expecting Immediate Results :
you wil never get immediate results in SEO. You must have patience in you. Succesful SEO requires good link building which takes time. SO you must agree to spend lots of time with good patience.

house optimization :
In past even now also many people think, they can do SEo their own. They feel SEO is an easy task to do.
But SEO is not that much easy. It involves undrstanding google's complicated algo. and according to that they have to optimize the site to rank well in SEs.

Untargeted keywords :
Many times some SEO ignore main keywords and only work for untargeted keywords. After getting good rankings, if they dont get enough traffic, they complain about that.
So they have to choose right keywords for optimization which give them good traffic.

Unneccessary graphics and flash :
Many webdesigners, just for good looking of sits put heavy graphics and flash in site. As you know crawlers dont crawl graphics or flash. So avoid putting havy flash or graphics on site instead put combination of small graphics / flash with good amount of unique content.

non-relevant link :
As you know if you have more backlinks, chances of getting good ranking in google increased. But many SEOs just count irrelevant links as a backlinks. They dont care whether the backlinks coming from are relevant with their site or not. Google dont consider such links.

Multiple SE submission :
Nowadays search engine submission is not necessary. Sites get indexed and ranked naturally if they have related backlinks with them. Multiple submissions may consider as an attempt to spam the search engines.

Title tag :
We can see many title tags of different sites have their company or product name. But recommended is you shoud place your main keywords or keyphrases in title tag. Also keep title tag less than 65 character long.


All search engines are not same :
Many people think all search engines are same. Optimize your content, keywords, links so that there is something for at least one of the three top search engines.

The Impact of SEO Web Design on Search by Moe Tamani

SEO web design is a concept which emphasizes great architectural design principles based on how the search engines determine relevance and site information. The design should be able to give out the information that the user is seeking and at the same time be easily navigable. This is part of search engine optimization because the SEO web design should also be able to satisfy robotic crawlers and spiders in their quest for information regarding the website and other data.

SEO Web Design and Site Optimization

Search engine optimization is more than just a trend nowadays. It is used and applied by almost all sites on the internet that aim to make money and reach online popularity. Among the many strategies of optimizing a web site, SEO web design is one of the topmost priorities.
The impact of the design of the site on search engine robotic crawlers or spiders can help raise the ranking of the site. This is where SEO web design comes in. There are many ways to make the web site more attractive to robotic visitors and human visitors alike. Actually, spiders and crawlers from search engines do not mind the overall aesthetic value of the site. All these robotic crawlers need is the information it can get from the site. The tricky part is how to put relevant information in the site in order for the crawlers to properly index the site due to its relevance. SEO companies who specialize in optimizing web sites must also know how to put a site in front of others in order to bring it to the attention of the Internet users. The search optimizers who will handle your site must be able to know the right strategies to place the web site ahead of others in its field through accepted methods of optimization.

SEO web design is a competitive area where web designers, or what I prefer to call website architects, work hard to come up with ideas and designs that are aesthetically appealing and relevant at the same time. There has to be consideration for ease of getting around the website, being appealing to a wide range of visitors and finding the right place for the website. Making a basic, visually appealing site is easy with the many technological advances available today, but the problem with these advances is that they are sometimes quite tricky to use thus making your website difficult to navigate. SEO web design should be easy to use and friendly to both human and robotic browsers.

Easy navigational access can be done by making the pages of the site easy to navigate to and having easy to understand and use button or labels to click on. The pictures and images on your SEO web design should be just the right size and scale to enable users to see them promptly after clicking instead of taking a very long time to download. Waiting for images and other graphics to load can be off-putting for most visitors and will eventually lead them to another site which is more optimized and easy to view. Even spiders and crawlers will give up on a site which is not easy to navigate and get into
The overall appeal of the SEO web design should not only be focused mainly on the niche that it is targeted to but also for Internet users who might have stumbled onto the site. SEO web design should have a universal appeal even for the most specialized type of sites on the Internet. Some webmasters or website owners could opt for specialized SEO web designs and these can also be done with the targeted audience in mind. It will also benefit the site if it is indexed as it should be. You might want to have a specific SEO web design which is built around the entire concept of your site and this can add to the ranking if you are quite specific with what you aim to sell or market. If you are marketing a specific product or information, SEO experts can focus on this product or information and build the SEO web design around it.

Another aspect of SEO web design that needs to be considered is what your competition is doing. The saying "know your enemy" is the key here. You do not want to have the same boring marketing strategies as the competition. Why? Because it is a good idea to keep abreast with what they are doing and how well they are doing in this field. There are many site optimization tools that can help analyze and determine what is needed for the site. Hence, in regard to the SEO web design process, content is one of the prime needs and tools of making the site rank high in searches. Finding out or identifying the right keywords to integrate into the site can be crucial in making the site among the top ranking ones. Keyword search tools and having keyword rich content and titles can help to optimize a site efficiently.

SEO web design experts should also bear in mind that there are web strategies that may be unacceptable for search engines. Using these underhand or black hat tricks to perpetuate a site in rank can cause the search engines to ban the site and also the SEO web design company that did the search engine optimization work for it no matter how well the SEO web design is