amazon

2007-12-08

online Business Strategy

Some of the biggest mistakes in business strategy arise when the manager is unable to see past his own nose - for instance, when Detroit's car giants didn't spot the trend of smaller cars, unlike the Japanese companies; or when IBM similarly overlooked smaller computers.

Business strategy experts like Faith Popcorn of BrainReserve reached conclusions by careful observation of the present rather than looking at the past. But no wild estimates are made about the future, in which absolutely anything can happen.

The Popcorn Report, Faith's book, contains predicted big trends that are difficult to argue with because they are already happening. For instance:

'Cocooning' - people using their homes for activities more commonly done away from the home in the past, an example being internet shopping.


A great many entrepreneurs have already built their business strategy around these ever growing trends and are reaping the benefits. To join their ranks, you have to emulate Popcorn and keep your eyes and ears peeled to spot the present trends and gain a full understanding of them. Observe the business strategies used by the big companies - they don't get it wrong very often.

But rather than jump on any bandwagon, you have to create your very own business strategy from the current trends.

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